Digital Asset Management Market

Market Analysis:

The global digital asset management market forecast will be $7756.1 million by 2026, increasing from $2541.8 million in 2018 at a healthy CAGR of 21.23%. North America market share is growing at a CAGR of 10.11% by generating revenue of $2542.1 million by 2026. Asia-Pacific regional growth is expecting $1633.1 million by 2026.

Digital asset management is a software-based solution which is used by organizations for fast storage, recovery and utilization of digital assets. These assets commonly include engineering blueprints, web pages, processed data files, text documents, audios, videos and graphics. DAM solutions permit the authorized user to recover, review, edit and exchange data through via centralized interface.

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Market Drivers:

Rising adoption of digital marketing to fuel the growth of market

With the highly increasing use of social media among population, the digital marketing has emerged as a crucial platform for enterprises to market their products and services to a huge target audience in less time. Integration of analytical tools with social media platforms has enabled enterprises to know their customer behavior patterns and provide better customer value proposition. High investments in digital marketing activities to promote products and services resulted in a significant increase in digital content, such as high-quality images, high-definition videos and audios. To manage this enormous digital content, enterprises are projected to adopt the DAM solution, which would allow them to streamline digital assets, secure assets, surface relevant metadata and also transform digital content into their latest forms.

Market Restraints:

Dearth of authorized broker-dealer structure has made it complicate to get right investors for the fundraising and therefore can be a restraining factor in impeding the growth of the market.

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The Global Digital Asset Management Market has been segmented as below:

By Application

  • Marketing

  • Broadcast and Publishing

  • Enterprise

By Deployment Type

  • Cloud

  • On-premises

By Healthcare

  • Manufacturing

  • Healthcare and life sciences

  • Education

  • Travel and tourism

  • Others

  • Media and entertainment

  • Banking, Financial Services, and Insurance (BFSI)

  • Consumer goods and retail

By Component

  • Services

    • Consulting

    • System Integration

    • Support and Maintenance

  • Solutions

By Organization Size

  • Large Enterprises

  • Small and Medium-sized Enterprises

By Region

  • North America

  • Europe

  • Asia-Pacific

  • Rest of the World

By Company

  • Adobe Systems Incorporated (U.S.)

  • OpenText Corporation (Canada)

  • Celum (Austria)

  • Mediabeacon, Inc. (U.S.)

  • Canto, Inc. (U.S.)

  • Widen (U.S.)

  • Bynder (Netherlands)

  • Northplains (Canada)

  • Mediavalet, Inc. (Canada)

  • Cognizant (U.S.)