The Event Management Software Market

Event management software (EMS) is an internet-based system which allows the event coordinator to carry out all planning functions through a single platform. Several tasks, such as, online registration and payments, venue selection, visitor management, content management, floor planning, designing, networking and feedback collection, etc., can be performed with the EMS. The event manager or coordinator can able to register events, send invitations and make customized sessions for the attendees to enable interaction with other audiences, which helps in minimizing workload, reducing expenses and streamlining data collection. The event management software market is majorly driven by the increasing applications of digital platforms such as social media platforms which aids in the better advertisement of the event. Increased demand to attain actionable business insights from events is also promoting the event management software market growth. With the rising competition in the global market, marketers are continuously striving to manage data for getting actionable insights. The event management software enables marketers to gain the profits of real-time data for obtaining actionable business insights from events required to manage organizational growth. In addition, the increasing use of the smartphone, coupled with the conception of social media has favored the event management software market. Rising internet services on mobile platforms propel the rising number of smartphone users around the world. Moreover, the rising organization of cultural events, such as social service, recognition gatherings and fundraising events, even those organized by SMEs for marketing applications, are fueling the demand for event management software. On the other hand, the huge initial costs related to event management software and complication in integrating event management software with business systems are the key factors restraining the market growth.

Furthermore, the organizations across industries are emphasizing on gamification to provide high-quality experiences through events which creates an immense opportunity for the market. Event organizers are utilizing gamification as a tool to fuel attendees’ engagement. Event gamification allows organizers to obtain event goals, while it also allows them to make a fun-filled memorable experience for event attendees. It works on the principal of accessing emotions of attendees and provides several benefits, such as creating a relaxed atmosphere, boosting attendees’ confidence, making communication easy and effective, and creating a feeling of common purpose. The event organizers use several gamification methods, such as Question and Answer (Q&A) engagement, social media engagement, networking games, social programs and teamwork games.

The global Event Management Software Market is segregated on the basis of component as Software and Services. Based on Services the global Event Management Software Market is segmented in Professional Services and Managed Services. Based on Deployment Type the global Event Management Software Market is segmented in Cloud and On premises. Based on Organization Size the global Event Management Software Market is segmented in Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Verticals the global Event Management Software Market is segmented in Event Organizers and planners, Corporate, Government, Education and Others.

The global Event Management Software Market report provides geographic analysis covering regions, such as Europe, North America, Asia Pacific, and Rest of The World. The Event Management Software Market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.

Competitive Analysis

Active Network, LLC, Aventri Inc., Bizzabo Ltd., Certain Inc., Cvent Inc. and others are among the major players in the global Event Management Software Market. The companies studied in terms of product strategy and various n several growth and expansion strategies to gain a competitive edge in the market. The major players not only follow value chain integration with business operations in multiple stages of the value chain.

• In 2018, Attendify revealed an event registration. The company launched Attendify Registration to allow users enhance the entire attendee experience. The new event registration software has the ability to integrate with the company’s event apps, Audiences event data management platform, including social lead retrieval tool.
• In 2017, Active Network revealed a new suite of timing technologies, ACTIVE Network | IPICO. The new technology has the ability to integrate with company’s event management software through ACTIVE Timing platform.
• In November 2020, Eventbrite acquired a self-servicing social marketing platform ToneDen. The key objective behind this acquisition was to allow creators to attract and grow audiences. It enables the creators to promote and engage ticket buyers.

The global Event Management Software Market has been segmented as below:

Event Management Software Market, By Component

• Software
• Services

Event Management Software Market, By Services

• Professional Services
• Managed Services

Event Management Software Market, By Deployment Type

• Cloud
• On premises

Event Management Software Market, By Organization Size

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Event Management Software Market, By Verticals

• Event Organizers and planners
• Corporate
• Government
• Education
• Others

Event Management Software Market, By Region

• Europe
• North America
• Asia Pacific
• Rest of The World

Event Management Software Market, By Company

• Active Network, LLC
• Aventri Inc.
• Bizzabo Ltd.
• Certain Inc.
• Cvent Inc.
• EMS Software LLC
• Eventbrite, Inc.
• Gather Technologies
• Hubb LLC
• Hubilo Inc.
• RainFocus, Inc.
• RegPack, Inc.
• SignUpGenius Inc.
• TryBooking Pty Ltd.
• Ungerboeck Software International Inc.
• Webconnex
• XING SE

The report covers the below scope:

• Global Event Management Software Market sizes from 2020 to 2026, along with CAGR for 2020-2026
• Market size comparison for 2019 vs 2026, with actual data for 2019, estimates for 2019 and forecast from 2020 to 2026
• Global Event Management Software Market trends, covering comprehensive range of consumer trends & manufacturer trends
• Value chain analysis covering participants from raw material suppliers to the downstream buyer in the global Event Management Software Market
• Major market opportunities and challenges in forecast timeframe to be focused
• Competitive landscape with analysis on competition pattern, portfolio comparisons, development trends and strategic management
• Comprehensive company profiles of the key industry players

The years considered for the study are as follows:

• Base year - 2019
• Estimated year - 2019
• Projected year - 2020
• Forecast period - 2021 to 2026

Report Scope:

The global Event Management Software Market report scope includes detailed study covering underlying factors influencing the industry trends. The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies. The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Event Management Software Market share. Major industry players with significant revenue share include Active Network, LLC, Aventri Inc., Bizzabo Ltd., Certain Inc., Cvent Inc. and others.

Why to Buy this Report:

• Gain detailed insights on the Event Management Software industry trends
• Find complete analysis on the market status
• Identify the Event Management Software Market opportunities and growth segments
• Analyse competitive dynamics by evaluating business segments & product portfolios
• Facilitate strategy planning and industry dynamics to enhance decision making

Target Audience:

• The report targeted towards the existing players in the industry is as follows:
• Market Manufacturers/Service Providers
• Market Wholesale/Traders
• Investment and Financial Institutions

Free and Paid Customization based on the requirement

1.      Introduction

1.1.       Key Points

1.2.      Report Description

1.3.      Markets Covered

1.4.      Stakeholders

2.     Research Methodology

2.1.      Research Scope

2.2.     Research Methodology

2.2.1.     Market Research Process

2.2.2.    Research Methodology

2.2.2.1.           Secondary Research

2.2.2.2.          Primary Research

2.2.2.3.          Models for Estimation

2.3.     Market Size Estimation

2.3.1.     Bottom-Up Approach

2.3.2.    Top-Down Approach

3.     Executive Summary

4.    Market Overview

4.1.      Introduction

4.2.     Drivers

4.3.     Restraints

4.4.     Opportunities

4.5.     Challenges

5.     Event Management Software Market, By Component

5.1.      Key Points

5.2.  Software

5.3.  Services

6.    Event Management Software Market, By Services

6.1.      Key Points

6.2. Professional Services

6.3. Managed Services

7.     Event Management Software Market, By Deployment Type

7.1.      Key Points

7.2.  Cloud

7.3.  On premises

8.    Event Management Software Market, By Organization Size

8.1.      Key Points

8.2. Small and Medium-sized Enterprises (SMEs)

8.3. Large Enterprises

9.    Event Management Software Market, By Verticals

9.1.      Key Points

9.2. Event Organizers and planners

9.3. Corporate

9.4. Government

9.5.  Education

9.6. Others

10.            Competitive Landscape

10.1.  Introduction

10.2. Start-up companies- Event Management Software Market

10.3. Recent Developments

10.3.1.  Mergers & Acquisitions

10.3.2. New Product Developments

10.3.3. Portfolio/Production Capacity Expansions

10.3.4.Joint Ventures, Collaborations, Partnerships & Agreements

10.3.5. Others

11.  Company Profile

11.1.  Active Network, LLC

11.2. Aventri Inc.

11.3. Bizzabo Ltd.

11.4. Certain Inc.

11.5. Cvent Inc.

11.6. EMS Software LLC

11.7.  Eventbrite, Inc.

11.8. Gather Technologies

11.9. Hubb LLC

11.10.  Hubilo Inc.

11.11.   RainFocus, Inc.

11.12.  RegPack, Inc.

11.13.  SignUpGenius Inc.

11.14.  TryBooking Pty Ltd.

11.15.  Ungerboeck Software International Inc.

11.16.  Webconnex

11.17.   XING SE