The Artificial Intelligence in Social Media Market

Social media platforms are rising enormously in recent times and collecting a large amount of data every day. To properly align and handle piles of data, artificial intelligence is used in such frameworks. The emergence of such software has allowed the promising interaction with the customers and computer systems. Various other application of artificial intelligence which includes predictive analysis has supported the growth of the social selling and other businesses depending on social media. The rising usage of social media users around the world has been expected to a potential platform for advertising. To connect with customers and offer the best user experience, AI-based technologies such as virtual assistants are used. In addition, the customer-focused marketing strategies, security and privacy measures along with good appeal and improved functionality have increased the number of social media users and enhance the quality of the content. Such factors have stimulated the growth of the artificial intelligence in social media industry. The key focus of AI is to offer a solution to difficult problems similar to the managing of humans with improved reasoning and logic. Experts claim that completely automated AI is much similar to take over the several areas of marketing in the coming few years. The rising applications of AI-based technologies such as auto-traffic analysis, virtual assistant, intelligent search, image recognition and automated writing bots are enormously used by social media marketers. Technologies such as image recognition and intelligence search allow the organizations to analyze the preferences of customers and also unleash the hidden patterns of the datasets. Such reports have accelerated organizations to implement AI-based solutions. Apart from this, the shortage of artificial intelligence technology experts and limited adoption of AI in developing countries will hamper the market growth.

The rising investments in the e-commerce industry in the past few years have created favorable conditions which would increase the usage of AI-based technologies in social media. The deep learning, deep text and face recognition features of Facebook have improved the user experience; the face recognition features recommend the users tag people while sharing pictures. The emergence of the Deep Face AI system has obtained an accuracy of over 97% in identifying people in pictures. The other AI-based technologies used in Facebook have offered the power of removing unwanted messages on Facebook. These factors have increased the revenue generation from Facebook.

The global Artificial Intelligence (AI) in Social Media Market is segregated on the basis of Technology as Machine Learning and Deep Learning and Natural Language Processing (NLP). Based on Application the global Artificial Intelligence (AI) in Social Media Market is segmented in Customer Experience Management, Sales and Marketing, Image Recognition, Predictive Risk Assessment and Other Applications. Based on Service the global Artificial Intelligence (AI) in Social Media Market is segmented in Managed Service and Professional Service. Based on Organization Size the global Artificial Intelligence (AI) in Social Media Market is segmented in Small and Medium Enterprises and Large Enterprises. Based on End User Industry the global Artificial Intelligence (AI) in Social Media Market is segmented in Retail, E-commerce, Banking, Financial Services and Insurance (BFSI), Media and Advertising, Education and Other End-user Industries.

The global Artificial Intelligence (AI) in Social Media Market report provides geographic analysis covering regions, such as Europe, North America, Asia Pacific, and Rest of The World. The Artificial Intelligence (AI) in Social Media Market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.

Competitive Analysis

Google LLC, Microsoft Corporation, Facebook Inc., Amazon Web Services Inc., IBM Corporation and others are among the major players in the global Artificial Intelligence (AI) in Social Media Market. The companies studied in terms of product strategy and various n several growth and expansion strategies to gain a competitive edge in the market. The major players not only follow value chain integration with business operations in multiple stages of the value chain.

• In May 2018, Google improved its AI-enabled Google News app, utilizing machine learning technology. It assists in finding relevant news based upon readers’ reading habits.
• In May 2018, Google improved its AI-enabled voice assistant with AI abilities. It is available among all Google products such as Google News, Google Maps and Gmail. The conversational assistant assists in understand various questions with proper answers in response.
• In April 2018, Facebook introduced a controversial AI, which can be used by advertisers to estimate the future of users, and target customers based upon their behavior.
• In 2018, Clarabridge was named as a Leader and a Strong Performer in the recent AI-Based Text Analytics Wave and AI-Fueled Speech Analytics New Wave2 accordingly.

The global Artificial Intelligence (AI) in Social Media Market has been segmented as below:

Artificial Intelligence (AI) in Social Media Market, By Technology

• Machine Learning and Deep Learning
• Natural Language Processing (NLP)

Artificial Intelligence (AI) in Social Media Market, By Application

• Customer Experience Management
• Sales and Marketing
• Image Recognition
• Predictive Risk Assessment
• Other Applications

Artificial Intelligence (AI) in Social Media Market, By Service

• Managed Service
• Professional Service

Artificial Intelligence (AI) in Social Media Market, By Organization Size

• Small and Medium Enterprises
• Large Enterprises

Artificial Intelligence (AI) in Social Media Market, By End User Industry

• Retail
• E-commerce
• Banking, Financial Services and Insurance (BFSI)
• Media and Advertising
• Education
• Other End-user Industries

Artificial Intelligence (AI) in Social Media Market, By Region

• Europe
• North America
• Asia Pacific
• Rest of The World

Artificial Intelligence (AI) in Social Media Market, By Company

• Google LLC
• Microsoft Corporation
• Facebook Inc.
• Amazon Web Services Inc.
• IBM Corporation
• Adobe Systems Incorporated
• Salesforce.com Inc.
• Baidu Inc.
• Snap Inc.
• Clarabridge Inc.
• HootSuite Media Inc.
• Meltwater News US Inc.
• Crimson Hexagon Inc.
• Sprout Social

The report covers the below scope:

• Global Artificial Intelligence (AI) in Social Media Market sizes from 2020 to 2026, along with CAGR for 2020-2026
• Market size comparison for 2019 vs 2026, with actual data for 2019, estimates for 2019 and forecast from 2020 to 2026
• Global Artificial Intelligence (AI) in Social Media Market trends, covering comprehensive range of consumer trends & manufacturer trends
• Value chain analysis covering participants from raw material suppliers to the downstream buyer in the global Artificial Intelligence (AI) in Social Media Market
• Major market opportunities and challenges in forecast timeframe to be focused
• Competitive landscape with analysis on competition pattern, portfolio comparisons, development trends and strategic management
• Comprehensive company profiles of the key industry players

The years considered for the study are as follows:

• Base year - 2019
• Estimated year - 2019
• Projected year - 2020
• Forecast period - 2021 to 2026

Report Scope:

The global Artificial Intelligence (AI) in Social Media Market report scope includes detailed study covering underlying factors influencing the industry trends. The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies. The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Artificial Intelligence (AI) in Social Media Market share. Major industry players with significant revenue share include Google LLC, Microsoft Corporation, Facebook Inc., Amazon Web Services Inc., IBM Corporation and others.

Why to Buy this Report:

• Gain detailed insights on the Artificial Intelligence (AI) in Social Media industry trends
• Find complete analysis on the market status
• Identify the Artificial Intelligence (AI) in Social Media Market opportunities and growth segments
• Analyse competitive dynamics by evaluating business segments & product portfolios
• Facilitate strategy planning and industry dynamics to enhance decision making

Target Audience:

• The report targeted towards the existing players in the industry is as follows:
• Market Manufacturers/Service Providers
• Market Wholesale/Traders
• Investment and Financial Institutions

Free and Paid Customization based on the requirement

1.      Introduction

1.1.       Key Points

1.2.      Report Description

1.3.      Markets Covered

1.4.      Stakeholders

2.     Research Methodology

2.1.      Research Scope

2.2.     Research Methodology

2.2.1.     Market Research Process

2.2.2.    Research Methodology

2.2.2.1.           Secondary Research

2.2.2.2.          Primary Research

2.2.2.3.          Models for Estimation

2.3.     Market Size Estimation

2.3.1.     Bottom-Up Approach

2.3.2.    Top-Down Approach

3.     Executive Summary

4.    Market Overview

4.1.      Introduction

4.2.     Drivers

4.3.     Restraints

4.4.     Opportunities

4.5.     Challenges

5.     Artificial Intelligence (AI) in Social Media Market, By Technology

5.1.      Key Points

5.2.  Machine Learning and Deep Learning

5.3.  Natural Language Processing (NLP)

6.    Artificial Intelligence (AI) in Social Media Market, By Application

6.1.      Key Points

6.2. Customer Experience Management

6.3. Sales and Marketing

6.4. Image Recognition

6.5.  Predictive Risk Assessment

6.6. Other Applications

7.     Artificial Intelligence (AI) in Social Media Market, By Service

7.1.      Key Points

7.2.  Managed Service

7.3.  Professional Service

8.    Artificial Intelligence (AI) in Social Media Market, By Organization Size

8.1.      Key Points

8.2. Small and Medium Enterprises

8.3. Large Enterprises

9.    Artificial Intelligence (AI) in Social Media Market, By End User Industry

9.1.      Key Points

9.2. Retail

9.3. E-commerce

9.4. Banking, Financial Services and Insurance (BFSI)

9.5.  Media and Advertising

9.6. Education

9.7.  Other End-user Industries

10.            Competitive Landscape

10.1.  Introduction

10.2. Start-up companies- Artificial Intelligence (AI) in Social Media Market

10.3. Recent Developments

10.3.1.  Mergers & Acquisitions

10.3.2. New Product Developments

10.3.3. Portfolio/Production Capacity Expansions

10.3.4.Joint Ventures, Collaborations, Partnerships & Agreements

10.3.5. Others

11.  Company Profile

11.1.  Google LLC

11.2. Microsoft Corporation

11.3. Facebook Inc.

11.4. Amazon Web Services Inc.

11.5. IBM Corporation

11.6. Adobe Systems Incorporated

11.7.  Salesforce.com Inc.

11.8. Baidu Inc.

11.9. Snap Inc.

11.10.  Clarabridge Inc.

11.11.   HootSuite Media Inc.

11.12.  Meltwater News US Inc.

11.13.  Crimson Hexagon Inc.

11.14.  Sprout Social