The Mobile Commerce (M-Commerce) Market is expected to grow from USD 628 billion in 2020 to USD 3,901 billion by 2026 at a CAGR of 34.9% from 2020 to 2026.
Mobile commerce (m-commerce) is a type of e-commerce where buying and selling of goods and services are conducted via wireless handheld mobile devices. This consists of mobile phones, smartwatches, smartphones, tablets and net books. Mobile commerce enables users to access online shopping platforms without the requirement of using a desktop computer. Examples of mobile commerce are mobile banking, in-app purchasing, virtual marketplace apps such as the Amazon mobile app or digital wallets which include Apple pay, Google pay, Android pay and Samsung pay. The demand for Mobile Commerce is projected to be propelled by an increase in the demand for smartphones. Smartphones are highly becoming a predominant part of everyday life. The numbers of users are nearly 3 billion and it is anticipated that this number will further move upwards. The majority of demand is observed in China, India, and the US. Each smartphone holder is a potential m-commerce consumer therefore in the forecast period there is huge demand for m-commerce. Another key factor propelling the mobile commerce (M-commerce) market is the high investments by the corporate in the m-commerce platform owing to the benefits it provides. Mobile commerce improves customer retention rate through several loyalty programs. It is easy for consumers to make an informed decision. It enables to compare prices, see product reviews, and based on it make a purchasing decision. Investments by retailers to enhance user experience such as providing the experience of virtual stores by using the evolving technology of VR/AR has become a successful strategy to lock in customers and improve customer loyalty.
On the other hand, the lack of mobile friendly websites and slow internet speed in developing countries are few factors likely to hamper the market growth. Despite these retraining factors, the commercialization of 5G and internet penetration will showcase numerous opportunities for the mobile commerce (M-commerce) market growth. In addition the rising adoption of Bring Your Own Device (BYOD), internet enabled devices, and mobile payment systems such as paytm, mobikwik, BHIM, etc. are also projected to create opportunities for market players in the global M-commerce market.
The global Mobile Commerce (M-Commerce) Market is segregated on the basis of Transaction as M-Retailing, M-Ticketing, M-Billing and Others (M Booking, M Wallet, and Others). Based on Payment Mode the global Mobile Commerce (M-Commerce) Market is segmented in Near Field Communication (NFC), Premium SMS, Wireless Application and Protocol (WAP) and Direct Carrier Billing. Based on Type Of User the global Mobile Commerce (M-Commerce) Market is segmented in Smart Device Users and Feature Phone Users.
The global Mobile Commerce (M-Commerce) Market report provides geographic analysis covering regions, such as Europe, North America, Asia Pacific, and Rest of The World. The Mobile Commerce (M-Commerce) Market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.
Competitive Analysis
Amazon.com Inc, Telefonaktiebolaget LM Ericsson, Thales Group (Gemalto NV), PayPal Holdings Inc., Apple Inc. and others are among the major players in the global Mobile Commerce (M-Commerce) Market. The companies studied in terms of product strategy and various n several growth and expansion strategies to gain a competitive edge in the market. The major players not only follow value chain integration with business operations in multiple stages of the value chain.
The global Mobile Commerce (M-Commerce) Market has been segmented as below:
Mobile Commerce (M-Commerce) Market, By Transaction
Mobile Commerce (M-Commerce) Market, By Payment Mode
Mobile Commerce (M-Commerce) Market, By Type of User
Mobile Commerce (M-Commerce) Market, By Region
Mobile Commerce (M-Commerce) Market, By Company
The report covers the below scope:
The years considered for the study are as follows:
Report Scope:
The global Mobile Commerce (M-Commerce) Market report scope includes detailed study covering underlying factors influencing the industry trends. The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies. The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Mobile Commerce (M-Commerce) Market share. Major industry players with significant revenue share include Amazon.com Inc, Telefonaktiebolaget LM Ericsson, Thales Group (Gemalto NV), PayPal Holdings Inc., Apple Inc. and others.
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1. Introduction
1.1. Key Points
1.2. Report Description
1.3. Markets Covered
1.4. Stakeholders
2. Research Methodology
2.1. Research Scope
2.2. Research Methodology
2.2.1. Market Research Process
2.2.2. Research Methodology
2.2.2.1. Secondary Research
2.2.2.2. Primary Research
2.2.2.3. Models for Estimation
2.3. Market Size Estimation
2.3.1. Bottom-Up Approach
2.3.2. Top-Down Approach
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Challenges
5. Mobile Commerce (M-Commerce) Market, By Transaction
5.1. Key Points
5.2. M-Retailing
5.3. M-Ticketing
5.4. M-Billing
5.5. Others (M Booking, M Wallet, and Others)
6. Mobile Commerce (M-Commerce) Market, By Payment Mode
6.1. Key Points
6.2. Near Field Communication (NFC)
6.3. Premium SMS
6.4. Wireless Application and Protocol (WAP)
6.5. Direct Carrier Billing
7. Mobile Commerce (M-Commerce) Market, By Type of User
7.1. Key Points
7.2. Smart Device Users
7.3. Feature Phone Users
8. Competitive Landscape
8.1. Introduction
8.2. Start-up companies- Mobile Commerce (M-Commerce) Market
8.3. Recent Developments
8.3.1. Mergers & Acquisitions
8.3.2. New Product Developments
8.3.3. Portfolio/Production Capacity Expansions
8.3.4. Joint Ventures, Collaborations, Partnerships & Agreements
8.3.5. Others
9. Company Profile
9.1. Amazon.com Inc
9.2. Telefonaktiebolaget LM Ericsson
9.3. Thales Group (Gemalto NV)
9.4. PayPal Holdings Inc.
9.5. Apple Inc.
9.6. ASOS
9.7. eBay
9.8. Ericsson Inc.
9.9. Gemalto
9.10. Google
9.11. IBM
9.12. Mastercard Inc.
9.13. Mopay
9.14. Netflix
9.15. SAP
9.16. Visa
9.17. Oxygen8
Mobile Commerce (M-Commerce) Market, By Transaction
Mobile Commerce (M-Commerce) Market, By Payment Mode
Mobile Commerce (M-Commerce) Market, By Type of User
Mobile Commerce (M-Commerce) Market, By Company